B2B Software Company — Technical SEO Overhaul
Resolved crawl and indexing issues for a B2B software company's marketing site ahead of a content push.
Client: B2B Software Company (Confidential) Focus: Technical SEO, Site Migration Support
The challenge
A prior site migration had left the client with duplicate content, broken internal links, and inconsistent canonical tags — all suppressing rankings for pages that had previously performed well.
The strategy
We ran a full technical audit, fixed canonicalization and redirect issues, cleaned up the XML sitemap, and rebuilt the internal linking structure around their priority pages before any new content went live.
The result
Indexing issues were resolved and previously-suppressed pages began recovering rankings, laying the groundwork for the content and link building work that followed. Illustrative case study — figures are representative of typical campaign outcomes.