Local Service Business — Local SEO & Citations
Improved local search visibility for a multi-location service business through citations and on-page fixes.
Client: Local Service Business (Confidential) Focus: Local SEO, On-Page SEO, Citation Building
The challenge
The client had inconsistent NAP (name, address, phone) data across directories and no clear on-page strategy for their individual location pages, hurting visibility in local map results.
The strategy
We cleaned up and standardized citations across major directories, rebuilt location pages around locally-relevant keywords, and optimized their Google Business Profile listings.
The result
Local pack visibility improved across the client's core service areas, with more consistent inbound calls attributed to organic and map search. Illustrative case study — figures are representative of typical campaign outcomes.